Defining Your Brand
Take a hands-on approach to marketing and brand identity through learning the fundamentals of great brands. This course deconstructs AdAgency best-practices to help you understand what drives connection between people and Brands.
About Your Instuctor
I’m a trained brand strategist, having worked for 20 years in the largest advertising companies in the world - a career spanning print, film, television, events, digital, performance media, social media, and influencers - having been a part of some of the most recognizable brands and campaigns on the planet.
It’s a little bit art and a little bit science - but it can be learned. In this course, I’m going to teach you the fundamentals of agency value, some tricks of the trade, templates, and tools that you can use to begin to formulate and define your own brand - one step at a time.
Brand Identity
Learn about Brand archetypes and how to workshop the elements of Brand voice and Brand identity - starting with nothing.
Consumer Research
Understand the methodology and process to define your target market. Dig deeper to observe and understand consumer motivations
Media Presence
Differentiate the primary types of media - Paid, Owned, Earned - and how you can maximize exposure to your Brand.
Agency in a Box - Curriculum
Download the Perfect Agency Brief
If your Brand is already defined - but your curious on how to sharpen and refine your marketing - this briefing template will help you focus you strategy and align others on your team to a clear customer proposition and strong branded connection.
