About the Author
I’m a trained brand strategist, having worked for 20 years in the largest advertising companies in the world - a career spanning print, film, television, events, digital, performance media, social media, and influencers - having been a part of some of the most recognizable brands and campaigns on the planet.
It’s a little bit art and a little bit science - but it can be learned. Practice makes perfect, and this template will focus your thoughts and align others on the team to create breakthrough advertising and a strong brand promise.